Black Label

Black Label Skateboards is a company with a cult following due to their unique attitude and style, they go by the the saying "Never be bought, never be sold". Black Label was started in 1988 By the Pro Skateboarder/Artist John Lucero. As a brand, Black Label states they "havent lost sight of what is real and what it wants to be in skateboarding". Black Labels team has included John Cardiel, Gino Iannucci, Jason Adams, Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso, Mike Vallely, and more.

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