Independent Trucks Logo Change

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Independent Trucks Logo Change

It looks like Independent trucks are changing their famous cross logo. Read more...

Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.



This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.

Independent Trucks Logo

Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.

Independent Trucks Time Magazine Pope Logo Cover

For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.

Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out. 

Independent Trucks Milton Martinez Dictionary Hill bomb ad new Independent trucks logo

What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.

Comments

  1. Edisdead Edisdead

    Also.... I’m more offended by it’s connection to religion.
    Any religion, you can keep that too.

    Put something more meaningful in its place. A magnesium bolt that sets fire to things ... and lights up the sky with the words “fuck organised religion, hypocrisy and Nazis, corporate sheep and T shirts with logos!”

  2. Edisdead Edisdead

    Let’s be honest here. It’s the Nazi symbolism that was being referenced when it was created. In the same way biker culture adopted it as well as Nazi helmets etc. This cross goes Wayyyyy back. The Knights Templar used it when they were around 500 years ago... fighting Muslims I may add. It appears on many Tudor crowns and is used in the catholic faith a fair bit.
    If you change trucks because you don’t like the logo changing... well that’s up to you but I couldn’t give a shit about a logo. (It grinds off the truck pretty quickly if you’re actually using them)
    Use what you enjoy using and stop stressing the small stuff.
    Do you enjoy skateboarding? What could you do to improve it for yourself and others. Put your energy into that and buy what ever you like!

  3. ACE ACE

    hey i'm offended by words. Let's forbid them for good as they are the way to reinforce the culture of bigotry, ignorance, racism and privilege. In 2021 the brand should also change the name to Not so Indepent - #build to woke.

  4. Dutch McKracken Dutch McKracken

    I never thought Id see the day when skateboarding and Indy worried about being pc. Im glad I got to live in a time before whiny ass cry babies didnt dictate our culture. Indy worried about offending people well guys I am offended. Where did you guys leave your nuts? Can you please go find em and reattatch? If it wasnt meant to be racist when you created it then it wasnt. If it was meant that way shame on you and eat a whole bowl of dick. Ace trucks just sold another set and if they ride like everyone says a new loyal pilot.

  5. skate or dissinigrate skate or dissinigrate

    look this makes no sense how they want to take this logo out but not the thrasher satanic logo like wey skate culture is for the hard not the soft and to see this proves my point in how the skate community went from the real cholo dawgs and outcast to these alt barking dogs like bruh imma real one i dont need some white alt chick or some retarded ass cullo to make decisions for us so I say keep the old logo and if you don't like it toss em

  6. UnproudBoy UnproudBoy

    It's about time this symbol of ignorance and hatred is removed. All of those kids who used to unwittingly buy trucks from a racist brand should get a REFUND.

  7. Mel Mel

    I like Indys for how they ride, not for their logo. I do not give a damn about them changing their logo.

  8. rachel rachel

    HAHAHA @ all these arrogant boomer comments...everyone including jim phillips knew this cross was a nazi symbol when they created it. jim phillips even said the other founders didn't wanna use it for that reason but he convinced them to bc it looked cool or whatever...y'all should have seen this one coming LMAO. now you're mad bc white men don't run the world nomo and you're actually facing consequences for your asinine marketing decisions. stupid games win stupid prizes, folks! xP

  9. Andross Andross

    I don't really care what any company's logo looks like. But changing their logo after 40 years because some uneducated kids on the internet are complaining is just weak.

    So much for Independent being a hard core skate company. It's just a regular company like Apple or Pepsi.

    I bought some Ace trucks, and if they're good, i stop riding indys after 20 years.

  10. Bo Bo

    I hope their new logo looks great on the panties they're making for the pansies who got triggered by the old logo

  11. Bullied by fear Bullied by fear

    Why is Indy changing their logo? Fear. Justifiable fear of being attacked over nothing. This cross has nothing to do with Nazism or racism. Nothing. So are these bullies who are insisting that this cross stop being used going to insist that Hindus and Buddhists stop using their Swastika...an ancient symbol of good...because it was used by the Nazis? These thought bullies who are looking for anything to vilify and attack need to check themselves. Isn’t bullying and intimidation exactly what they are supposedly against? The hypocrisy here is astounding.

  12. Jian Wang Jian Wang

    Ha, ha, ha!!! We win again!!!

    Up yours Christians!!!!

    P.S. - We don't even LIKE skateboarding!!!

  13. Gianluca Marras Gianluca Marras

    I'm sorry for the bunch of disturbed pussies that have a problem with this logo,If j was them I'd rather make sure I buy a space in a graveyard and get buried alive, living life the way they do it it's an offense to the human being species, sorry have I been offensive now? Just blow me cunts!!!

  14. Jim Jim

    Lol wimpy ass old men. "If I like it it is a good thing! Do not change things I like!!!"

    Imagine getting this offended over a pr move. You pussies need to toughen up, stop being so sensitive.

  15. Rod Clutcher Rod Clutcher

    Unbelievable. The world is full of sissy boys and girls. Always somebody crying and complaining about something that doesn't bother anybody. Sickens me.

  16. Harrison Harrison

    It's official everything's going to shit leave It to this generation to pull this shit .fucking touchy ass pussys!

  17. Tyler Tyler

    Fist of all im 35 yeara of age an skated since i was 13. I find it embarrassing an shows to me the the Iconic symbol that ever skateboarder recognizes since 1978 will be rubed out. Independent has always had a TUFF respected image up until now. Chinese trucks & now this..!

  18. B B

    https://en.m.wikipedia.org/wiki/Cross_patt%C3%A9e

    Cross pattée or Alisee
    Its not a racist symbol.

  19. JC JC

    It's only a hate symbol if you are going out of your way to see it that way & not for what it is... a logo.

  20. jsfox jsfox

    hopefully the change will encourage skate culture to check the sexism, racism, homophobia, and capitalist appetite that travels through it, despite the facade of "radicalism". that definitely includes some of the commenters on this page... the "gay" and "pussy" rhetoric really doesn't help the argument to keep the symbol, only reinforces the culture of bigotry, ignorance, and privilege.

  21. Craven Morehead Craven Morehead

    The further pussification of the US, this is what happens when liberals are running the country. The iron cross isn't the problem, it's the cross itself, we can't alienate any Muslims who might be willing to buy their piece of shit trucks. After more than 35 years of buying Indys I'm done.

  22. Luke Luke

    They need to change the logo for the fighting Irish of notredam it offends me they need to get rid of Mickey Mouse it offends me they need to change these weak panzzeeez that are making the world stupid it’s not the iron cross it’s round like a wheel anyone with half a brain knows this

  23. Sage Cross Sage Cross

    Everyone crying about this is prolly white and doesn't understand their privilege and what that logo means to the black community. You sound like you're crying for the confederate flag to stay up. Quit crying you soft pussies, indy trucks are still indy trucks. Salute to indy

  24. Ben Ben

    CANCEL CULTURE GONE MAD

    https://www.reddit.com/r/politics/comments/kiis7r/megathread_president_trump_pardons_15_including/

    Hang on a second

  25. Jeff Jeff

    I’m surprised there isn’t more coverage/news about this, after all the noise about how bad the logo was. I took the opportunity to try out thunders the last few months, but I still miss the my indy’s. I don’t have a really strong personal opinion about it, but if some ppl find it offensive, I would prefer to ride a pair without the cross. Hopefully this includes the forged base plates!

  26. Rorro Rorro

    Indy cross is the real thing... Very sad the people at independent company surrended to the gay lobby...

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