Independent Trucks Logo Change

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Independent Trucks Logo Change

It looks like Independent trucks are changing their famous cross logo. Read more...

Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.



This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.

Independent Trucks Logo

Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.

Independent Trucks Time Magazine Pope Logo Cover

For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.

Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out. 

Independent Trucks Milton Martinez Dictionary Hill bomb ad new Independent trucks logo

What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.

Comments

  1. Johnny Wetbrain Johnny Wetbrain

    Damn. I've been thinking about tattooing the Indy label on me for a while now. That seels it. DOIN IT TODAY. Next I'll tattoo the pennywise logo on the other arm "p over w inside a circle" often confused as meaning white power or peckerwood! When someone tries to bash me for being "white supremacist" I'll be like Oh god no, Im just stuck in 90's skate culture you got me all wrong.But now that you mention it, it's time to grow up, leave this skater crap behind. Gonna cut my hair, get a real mans cut down to the skin. Trade these etnies for some steel toe work boots and get a job in a facrory, join the reall workin class. Buy some suspenders so my pants never sag again. And most importantly get political, time to really grow up, get serious about securing a future for my children. No more of this slacker ass white power racist nazi propaghanda from the likes of independent and these other companies. How blind was I not to see it in their imagery. Thank you for once again showing me the light wonderful nonbinary social justice warrior person. There is still over 1 million black people incarcerated (a third of the US prison population which is the highest in the world), but a skateboard truck company knows it should not display what could be misconstrued as a racist symbol on its products.

  2. Oli Oli

    90% of these comments just further proving how backwards and toxic skateboarding is. There are so many problems in skateboarding, there’s is a lot of progression but it seems that for every step forward there are two steps back. I think skateboarding is the beat thing in the world and I manage to stay clear of the drama side of it because it’s depressing, a load of you need to think before you talk. I don’t know why I’m still shocked by some of the terms being thrown around, I thought we’d be a bit beyond it now, I guess it could just be a lot of 10 year olds saying “gay, fag, libtard, pussies, soft” etc. But if not, grow up because that is crazy.

  3. ThepartialJew ThepartialJew

    Oh hey look my one problem with indys marketing resolved. Still gonna seek krux but good on ya for changing, a logo that can be seen as racist.

  4. keepthecross keepthecross

    lmao such a liberal thing to do. politics should never be in skateboarding and look what happens, cant be surprised. these fuckers are actual soft ass pussies who dont know what the fuck theyre even talking about half the time. thanks indy, cant believe you surrended to the gay fucktards. very disappointed.

  5. Glen Caines Glen Caines

    I really don't care. The whole image thing must have deeply imprinted in you fuckers crying about this. Show your radical toughness by not crying about a corporate image.

  6. Also since '78 Also since '78

    Although I appreciate NHS tryna keep the peace & navigating these crazy-ass times, it's an unfortunate forfeiture. It's not the Confederate flag or a Swastika, it's a cross. One that still exists as a multitude of emblems, religious or not, ie; German military aircraft still to this day. A cross that simply "looked tough" utilizing the middle "E" in "Independent Suspension". Racism is absolutely wrong but how does this really help? I mean what's next? George Powell's Bones Swiss and Super Swiss cross? The cultural appropriation of the Asian alphabet "characters" on the "Reds" and the Hispanic graffiti art with "Ratbones"? Or DogTown? What about the Thrasher Skategoat, or open drugs and alcohol? Or Vision's reissue of an iconic graphic that turns out to be a convicted killer? Or or or?! When does it end?
    Btw, like much skateboard equipment aside from most wheels, ACE trucks (although rad) are also made in China.

  7. El_Pinta El_Pinta

    Lol love to read the comments from Nazis whining because a company does what the fuck it wants with its logo.

  8. Damian Damian

    I have a Indy cross tattoo. Should i now get a cover up????????? Puts head in hands.

  9. Bennett Bennett

    Lol at the one guy that said he’s proud of being white.
    That’s like being proud of having hands. It’s not an accomplishment. Talk about triggered. Too funny. And then these guys are gonna what, buy other trucks from companies that all sponsor minorities because they got pissed at a truck company for ditching a logo inspired buy designs used by a group that oppressed minorities? Pass the popcorn... this should be a show called American brain masters.

  10. James Finley James Finley

    This is funny shit! VW was built by Nazis for the common man! Actually created by the Third Reich! Bet you fake ass clowns still drive your Jew hating, racist fucking car! Fake ass clowns

  11. Bret Taylor Bret Taylor

    Lenny Bruce, the infamous comedian, said that we can take back language that was used against people, like racial slurs. This holds true for symbols. Independent took a symbol back from people who misused it and gave it a better association. What a shame they can't see that.

  12. RUDE A RUDE A

    RIDICULOUS! Cancel Culture WTF
    The Cross has been the Indy logo for 43 Years!
    Now because of a few over sensitive fools they abandoned the Image that Identifies the brand.
    Weak!
    What happened to: Ride the Best! FUCK THE REST! ? Fausto is rolling over in his grave!

  13. Jessica Jessica

    These comments look like the same idiot commented on here multiple times using different names. Probably couldn't skate for shit anyway

  14. Cancel culture can blow me Cancel culture can blow me

    All of the people who complained about the logo can go suck my big white cock. I'm proud to be white and you can go cry about it. Fuck independent too pieces of shit. Hope that offends all of you. Maybe cry into a pillow tonight and it'll help you feel better knowing the world doesn't revolve around you. Fucking pussies.

  15. Binky Binky

    Old white dudes seem to love the logo because it's edgy and bikers use it and seem to think a skateboard truck brand and "not caring what people think" are major parts of their personality. These are the folks crying about part of their favourite toy changing whilst claiming everyone else is "easily offended".
    Old School Indys never had the logo on the baseplate and it scratches off pretty quick if you actually skate and do nose/tail tricks.

  16. Jarrell Jarrell

    I wish they wouldn’t change it B/c the company is big part of making skateboards better over the years plus in our skate community we all love skaters from all different countries we all get along

  17. Winger27 Winger27

    Get rid of our. I get out, you ask aren't nazis, but I watched a video with a kid wearing this symbol on his shirt.. had to look it up.. cause I couldn't believe these kids were white supremacist, figured it was something like this.. I'm a hockey player, have no clue about trucks etc.
    It's a cool logo, but needs to change. There are lots of cool logos out there, be creative, make a penis, anything but race hate links.. please.

  18. Justin 3 Justin 3

    Was more offended by the Made in China than any logo finally surrendered to a pair of Aces (AF1's) Zero complaints. Indy finally gave me a reason to pull the trigger.

  19. Edisdead Edisdead

    Also.... I’m more offended by it’s connection to religion.
    Any religion, you can keep that too.

    Put something more meaningful in its place. A magnesium bolt that sets fire to things ... and lights up the sky with the words “fuck organised religion, hypocrisy and Nazis, corporate sheep and T shirts with logos!”

  20. Edisdead Edisdead

    Let’s be honest here. It’s the Nazi symbolism that was being referenced when it was created. In the same way biker culture adopted it as well as Nazi helmets etc. This cross goes Wayyyyy back. The Knights Templar used it when they were around 500 years ago... fighting Muslims I may add. It appears on many Tudor crowns and is used in the catholic faith a fair bit.
    If you change trucks because you don’t like the logo changing... well that’s up to you but I couldn’t give a shit about a logo. (It grinds off the truck pretty quickly if you’re actually using them)
    Use what you enjoy using and stop stressing the small stuff.
    Do you enjoy skateboarding? What could you do to improve it for yourself and others. Put your energy into that and buy what ever you like!

  21. ACE ACE

    hey i'm offended by words. Let's forbid them for good as they are the way to reinforce the culture of bigotry, ignorance, racism and privilege. In 2021 the brand should also change the name to Not so Indepent - #build to woke.

  22. Dutch McKracken Dutch McKracken

    I never thought Id see the day when skateboarding and Indy worried about being pc. Im glad I got to live in a time before whiny ass cry babies didnt dictate our culture. Indy worried about offending people well guys I am offended. Where did you guys leave your nuts? Can you please go find em and reattatch? If it wasnt meant to be racist when you created it then it wasnt. If it was meant that way shame on you and eat a whole bowl of dick. Ace trucks just sold another set and if they ride like everyone says a new loyal pilot.

  23. skate or dissinigrate skate or dissinigrate

    look this makes no sense how they want to take this logo out but not the thrasher satanic logo like wey skate culture is for the hard not the soft and to see this proves my point in how the skate community went from the real cholo dawgs and outcast to these alt barking dogs like bruh imma real one i dont need some white alt chick or some retarded ass cullo to make decisions for us so I say keep the old logo and if you don't like it toss em

  24. UnproudBoy UnproudBoy

    It's about time this symbol of ignorance and hatred is removed. All of those kids who used to unwittingly buy trucks from a racist brand should get a REFUND.

  25. Kingy Kingy

    We don’t want no iron cross logos offending black kids while they listen to racist gangsta rap and smoke blow.

  26. Mel Mel

    I like Indys for how they ride, not for their logo. I do not give a damn about them changing their logo.

  27. rachel rachel

    HAHAHA @ all these arrogant boomer comments...everyone including jim phillips knew this cross was a nazi symbol when they created it. jim phillips even said the other founders didn't wanna use it for that reason but he convinced them to bc it looked cool or whatever...y'all should have seen this one coming LMAO. now you're mad bc white men don't run the world nomo and you're actually facing consequences for your asinine marketing decisions. stupid games win stupid prizes, folks! xP

  28. Andross Andross

    I don't really care what any company's logo looks like. But changing their logo after 40 years because some uneducated kids on the internet are complaining is just weak.

    So much for Independent being a hard core skate company. It's just a regular company like Apple or Pepsi.

    I bought some Ace trucks, and if they're good, i stop riding indys after 20 years.

  29. Bo Bo

    I hope their new logo looks great on the panties they're making for the pansies who got triggered by the old logo

  30. Bullied by fear Bullied by fear

    Why is Indy changing their logo? Fear. Justifiable fear of being attacked over nothing. This cross has nothing to do with Nazism or racism. Nothing. So are these bullies who are insisting that this cross stop being used going to insist that Hindus and Buddhists stop using their Swastika...an ancient symbol of good...because it was used by the Nazis? These thought bullies who are looking for anything to vilify and attack need to check themselves. Isn’t bullying and intimidation exactly what they are supposedly against? The hypocrisy here is astounding.

  31. Jian Wang Jian Wang

    Ha, ha, ha!!! We win again!!!

    Up yours Christians!!!!

    P.S. - We don't even LIKE skateboarding!!!

  32. Gianluca Marras Gianluca Marras

    I'm sorry for the bunch of disturbed pussies that have a problem with this logo,If j was them I'd rather make sure I buy a space in a graveyard and get buried alive, living life the way they do it it's an offense to the human being species, sorry have I been offensive now? Just blow me cunts!!!

  33. Jim Jim

    Lol wimpy ass old men. "If I like it it is a good thing! Do not change things I like!!!"

    Imagine getting this offended over a pr move. You pussies need to toughen up, stop being so sensitive.

  34. Rod Clutcher Rod Clutcher

    Unbelievable. The world is full of sissy boys and girls. Always somebody crying and complaining about something that doesn't bother anybody. Sickens me.

  35. Harrison Harrison

    It's official everything's going to shit leave It to this generation to pull this shit .fucking touchy ass pussys!

  36. Tyler Tyler

    Fist of all im 35 yeara of age an skated since i was 13. I find it embarrassing an shows to me the the Iconic symbol that ever skateboarder recognizes since 1978 will be rubed out. Independent has always had a TUFF respected image up until now. Chinese trucks & now this..!

  37. B B

    https://en.m.wikipedia.org/wiki/Cross_patt%C3%A9e

    Cross pattée or Alisee
    Its not a racist symbol.

  38. JC JC

    It's only a hate symbol if you are going out of your way to see it that way & not for what it is... a logo.

  39. jsfox jsfox

    hopefully the change will encourage skate culture to check the sexism, racism, homophobia, and capitalist appetite that travels through it, despite the facade of "radicalism". that definitely includes some of the commenters on this page... the "gay" and "pussy" rhetoric really doesn't help the argument to keep the symbol, only reinforces the culture of bigotry, ignorance, and privilege.

  40. Craven Morehead Craven Morehead

    The further pussification of the US, this is what happens when liberals are running the country. The iron cross isn't the problem, it's the cross itself, we can't alienate any Muslims who might be willing to buy their piece of shit trucks. After more than 35 years of buying Indys I'm done.

  41. Luke Luke

    They need to change the logo for the fighting Irish of notredam it offends me they need to get rid of Mickey Mouse it offends me they need to change these weak panzzeeez that are making the world stupid it’s not the iron cross it’s round like a wheel anyone with half a brain knows this

  42. Sage Cross Sage Cross

    Everyone crying about this is prolly white and doesn't understand their privilege and what that logo means to the black community. You sound like you're crying for the confederate flag to stay up. Quit crying you soft pussies, indy trucks are still indy trucks. Salute to indy

  43. Ben Ben

    CANCEL CULTURE GONE MAD

    https://www.reddit.com/r/politics/comments/kiis7r/megathread_president_trump_pardons_15_including/

    Hang on a second

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