Independent Trucks Changes Their Logo
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
If you've picked up a pair of Independent Trucks in the last couple weeks, you'll notice a big difference between the Indy's that came out months before. All the New Independent trucks have no cross logos on the baseplates.
This has been a huge topic of conversation over the last couple months. With some people claiming that the Independent trucks logo is offensive because it was loosely based off the iron cross, a symbol that was super popular in the surfing and motorcycle culture in 70's Southern California, but was also used in some nazi memorabilia.
Jim Phillips designer of the original logo did say he was inspired by the iron cross with the design, but tweaked it to make it his own, and actually ended up using a photo of the pope to draw inspiration for the final Independent trucks logo.
For now, Independent has pulled the cross logo from all their trucks and says a new logo is coming soon. The new Independent trucks logo will be first seen in the next issue of Thrasher Magazine.
Independent has started to phase out the cross logo. The new Independent trucks logo will be the logo featured on the new ads and everything moving forwards. The old logo is still coming out on a few clothing pieces moving forwards but will be phased out.
What are your thoughts on the logo controversy? Is it offensive and needs to be changed? Are people taking it out of context/ is it overkill? Let us know in the comments.
Jack
I have supported Independent for many years and had many trucks and apparel all sporting the logo. I am very annoyed that they decided not to take a solid stance on their logo and keep the original design. If anything I think they will lose plenty of business not gain any. If it isn’t broke don’t fix it Independent. Sometimes you have to stand up for what is right and being able to express yourself artistically is a privilege that we enjoy in this great country. Now I’m forced to go with Venture.
DARTHKNOWS
White power Nazis use lightning bolts as some of their imagery. What is thunder next? The German cross is completely different than Indies cross and frankly a lot of people just don’t give a shit. It’s a small percentage of people that probably don’t skate that had a problem with it. I just feel it’s not right, but companies gonna do what they’re gonna do.
Damon
Go woke, Go broke.
I’ll encourage everyone to stay away from Independent , whatever products they put out.
This boycott will spread rapidly, starting with my four sons, their friends, friends of friends etc..
Do you hear me?
Independent is fucked!
Destroy the woke
So if you jack wagon woketards had any consistency and weren’t just a bunch of offended children that don’t even skate, you would know that Independent also has a set of Slayer (the band) themed trucks and hardware. Slayer actually have written about Nazi themes in their music, yet somehow always get a pass by the woke cult. Funny how you jackasses will whine to get a logo changed that the company even says isn’t inspired by the Iron Cross, yet you won’t whine to get the same company to remove a “Nazi” band from their trucks and hardware.
Just shows you exactly why you should never give an inch to these idiots.
fin
oh no the wokes are destroying your brand theyre coming for you the baddies are coming to ruin your fun!!! no; the iron cross symbolizes a dangerous and archaic way of thinking and way of life. the dude made it the logo 30 years ago because nobody gave a shit and it was just a cool symbol. but objective meaning is becoming a thing again since gen z wants to pull themselves from their gutter. and i see no problem with being stricter and more effective with our language and symbolism. this is not some harbinger of a dark future to come at the hands of a dystopian queer culture out of control. its just millions of people in one system; succeeding failing evolving regressing loving hating etc. and this turn around the block is a minuscule improvement yk every nazi wore and iron cross time to evovle people